Conversations with Creators: Aldona B Creative
Aldona B is our amazing publicist. She is an artist, style guru, and PR maverick! We are so thankful to have her on board with the publicity of A Doll’s House: Wild Rose. We caught up with Aldona and chatted all things dramatic in her life:
What are three words that describe you best?
Energetic. Passionate. Unique.
These are qualities that I strive for each day and I think they define me quite well. I want to bring into the world an energy of excitement and creativity, and I want to work with people and on projects that light me up with that passion and enthusiasm. This also extends into the rest of my life and the relationships that I have.
Public Relations, Fashion, Theatre: Three passions of yours - Tell us how you fell in love with these?
Even as a child, I always walked to the beat of my own drum. I wanted to express my individuality through my personal style and with my creativity, so I got involved in theatre, music, art, creative writing, photography and fashion, and eventually turned a lot of these passions and interests into the work that I do today. I remember being about 6 years old and being on stage in a school production playing a horse - I felt alive, excited and so in my element! Of course, I was in love with my costume and couldn’t wait to put it on! I would also dress up and express myself though fashion from an early age, so pursuing that as part of my career was seamless and natural.
I decided to pursue Journalism in post-secondary, which naturally led me to PR and photography, so when I saw a position opening for a Publicist at Alberta Theatre Projects, I knew that working within theatre, which I’ve always loved, would be magical for me. And I was right!
The rest is almost history - I’m always listening to my instincts and following my gut to opportunities that bring me the joy that I strive for. When you’re aligned with your passion and motivation and projects/people that are right for you, it doesn’t even feel like work! It’s important for me to take risks, even when they’re scary, and to be true to myself in all that I do.
A Doll's House: Wild Rose pays a lot of attention to the projection of a perfect image to society. You work directly in this field, how does it resonate with you?
One of the values and core elements of working as a stylist for me is to really help women embrace and celebrate who they are and speak a bit of their story with how they look. To me that means embracing their individualities, and showcasing their beauty from the inside out. I believe that fashion is a fun expression of who you are, and I take a much more light-hearted approach - it’s never about perfection, because that just doesn’t exist and it’s an empty pursuit.
I think it’s important, especially in the age of social media, to stay in your lane and try your best to avoid the comparison spiral. No one is perfect and you are seeing their top moments and not their real life struggles. Our beauty comes from our individuality, so use these platforms as inspiration, but otherwise, get off your phone!
What was the most crazy moment in your career ?
I’ve been photographing and showcasing Street Style in Calgary for about nine years, and it’s been an amazing celebration of individual style and the cool shit that is happening in our city. So it was extra cool and a dream come true for me when Avenue Magazine asked to feature me for my personal style in their Style Q&A feature, and then put me on the cover (January 2012). Talk about surreal and awesome! I’m still so honoured and thankful for that cool moment in my life and career. Another reminder to dream big!